Storytelling for Laphroaig

Laphroaig's not for the feint of heart. That's why the people who love it aren't just fans, they're cult followers. We launched the brand on social with the aim of developing the most engaged whisky community in the world. We re-wrote their entire website. And we wrote some long copy press ads to bring the craft, people and love of Laphroaig to new audiences.