OOH for Northumbria Uni

BRIEF 

Raise awareness of drink, drugs, depression and consent amongst new students during Freshers’ Month.

IDEA

A hard-hitting print campaign across campus. Powerful copy with a hidden message reveals the fact that someone might seem okay when they're really not. At the heart of the idea is the message that 'you're not just at uni to get a degree. In fact, one of the most important things to learn at uni, is how to look out for each other.'