RE-BRAND FOR KELLY DELI

Kelly Deli wanted to breathe new life into their brand. So Oliver created a unique brand point-of-view to inform all the creative going forward, which is SUSHI V ROUTINE. With this new brand positioning, we developed an irreverent and disruptive tone of voice. Here are some examples of POS and social for a Christmas campaign and for a hot food campaign. Plus the brand guidelines I wrote.