Cross tracks for Calm

CHIP SHOP AWARDS

Nominated across three categories.

BRIEF

Get commuters on rush-hour tubes and trains to download the Calm app. 

CREATIVE STRATEGY

Take the rage out of rush-hour. 

IDEA

Calm Your Commute. 

RATIONALE

Rammo tube trains can turn even the most timid commuter into a rush-hour rager. Because when someone farts on the carriage, pervs on your paper or sticks their armpit in your face, it can be pretty hard to hack. But now the Calm app's here to Calm Your Commute. Download it today and learn how to transcend your public transport troubles. Then step into the office with clarity, composure and complete calm. Namaste, tube twats. 

ILLUSTRATION

Chloe Smith’s illustrations bring the tube's archetypal offenders to life. Don’t know about you, but her illustrations make me feel so seen.