IDEA
From food-shopping to food-giving
INSIGHT
Save. The word on every shopper’s mind when scanning the shelves. But what if it began to take on a different meaning? Let’s use this familiar language to draw attention to food donations.
CREATIVE STRATEGY
Change the way people food-shop, forever.
A SIMPLE IDEA WITH MAXIMUM IMPACT
We came up with this proactive idea for Tesco and the Food Bank. Tesco loved it but then the pandemic hit. And it never got made but certainly should have (i'm still gunning to make it happen). Especially when it would cost the client absolutely nothing.