Social campaign for Simple

BRIEF

Drive awareness and trial of Simple's brand new sheet masks.

INSIGHT

We are increasingly open about our personal pampering and grooming behaviours. And when it comes to sheet masks, everyone has their own unique little ways of wearing them.

IDEA
We tapped into people’s surprising, playful, clever and entertaining ways of wearing a sheet mask. And asked, How do you wear yours?

DELIVERABLES

• A 'how-to' TV ad for Portugal and online. 
• Static, carousel and animated social posts (Instagram and Facebook)
• In-store key visuals